Growing a D2C Brand in 2022

“The sooner we drop the ‘E’ out of ‘E-commerce’ and just call it commerce, the better.”

~Bob Willett, former President of Best Buy International

These words are an indicator of the online revolution that has been happening in the retail space.

  • Shoppers expect more variety even when they pay a visit to a retail store,
  • Product details and specifications are legible, easy to read, and refer to on an online portal which is sometimes difficult to read due to the smaller font size on the original packaging,
  • Delivery is smooth and hassle-free,
  • Using omnichannel customer support tools like mezchip, brands are able to communicate and immediately respond to customer queries on any channel.
  • Sharing feedbacks and community building is possible
  • The advanced technology of data storage are facilitating repeat orders and comparative ordering every time a customer orders online
  • Artificial Intelligence and big data have further made it a win-win case for customers by understanding the shopping patterns and behavior of the customers and creating more personalized experiences.
  • Distributors
  • Wholesalers, or
  • Different elements from the sales chain.
Photo by Kelly Sikkema on Unsplash
Photo by Olya Kobruseva from Pexels
  • social listening, which entails spending time talking with customers.
  • It also mines trends to discover the most popular search terms in India to get a sense of the country’s pulse.
  • Its product range, quality and design of items, and quick innovation cycle, among other things, distinguish them.
Photo by Manny Moreno on Unsplash
Photo by Adem AY on Unsplash
  • SUGAR Cosmetics, one of India’s fastest-growing makeup and beauty brands, debuted in 2015 as a direct-to-consumer cosmetics brand with goods tailored to young Indian women.
  • It established an omnichannel distribution network with over 2,500 retail locations in over 130 cities.
  • Until 2017, it was solely available digitally through their website and other major eCommerce partners.
  • By early 2018, they were also in General Trade and large-format shops in malls
  • They soon progressed to opening exclusive brand stores and kiosks.
  • As of now, they have also established a brand-owned mobile app.
  • Starting or joining conversations
  • Utilizing sponsored posts
  • Posting more frequently
  • Conducting an online contest
  • Keeping customers in the loop with store updates
  • Promoting special or limited-time offerings
  • Having resellers to further sell your products and services.



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Omnichannel customer support platform for online stores