-Priyanka Prasad A few months back I ordered a custom-made hand-crafted nameplate for our new house. I was ruffling through different websites and I came across a very interesting Instagram page of a small business owner who had great reviews. I instantly placed an order with my custom design and…

By Gunjan Chandok “Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney A great idea, seed capital, and some human resource on the job is not sufficient to get a new business going. Right from the initial stage…

By Priyanka Prasad In an entire consumer buying cycle, there are various stages, where consumers tend to drop out before making a purchase. You have a great concept, your products are great, your consumers are visiting your store, but a chunk of them are just dropping out before they make…

How would you feel when you walk into a restaurant and the proprietor is aware of your booking and your order? Here, you’ll feel welcomed and pleasant and would rather prefer having your usual Sunday brunch over a Michelin star overcrowded establishment. As a token of appreciation for your patronage…

The experience that a brand creates is what a customer remembers. Gartner in its Customer 360 Summit, showed that a consumer’s purchase pleasure is a game-changer for sellers. In fact, “81% of firms anticipated competing, on the basis of consumer delight in 2019”. …

With the advent of digitalization, e-commerce has over the years flourished and given rise to social commerce. In this blog, we would deal with the meaning of social commerce, the emergence of social commerce & how it can effectively boost online business. Meaning of social commerce Social commerce is simply…

Direct messages(DM’s) are probably the most under-rated tool on social media websites. …